Threads Image & Video Size Guide 2026
Perfectly size your media for the conversation-first platform by Instagram. Ensure your visuals look sharp and professional in the Threads feed.
grid_view Quick Reference Guide
Threads Image
Recommended for Feed
1080 x 1350 pixels for maximum vertical impact.
Threads Video
1080 x 1920 or 1080 x 1080. Vertical is preferred.
Technical Specifications & Limits
| Metric | Specifications |
|---|---|
| Max File Size | Images: 8 MB / Video: 1 GB |
| Video Duration | Up to 5 minutes |
| Image Formats | JPG, PNG, WEBP |
| Video Formats | MP4, MOV (H.264 codec recommended) |
Visual Real Estate Comparison
Threads is designed for vertical scrolling. Using a 4:5 aspect ratio instead of a standard 1:1 square takes up more vertical screen space, making your content more prominent as users scroll through the feed.
- check_circle4:5 gets more attention in the scrolling feed
- check_circle9:16 is great for immersive video stories
- infoSquare 1:1 is classic but uses less space
Best Practices for Threads Media
Native Uploads
Always upload videos natively rather than sharing links for higher reach and auto-play.
High-Res Visuals
Threads uses aggressive compression. Use high-bitrate files to preserve quality post-upload.
Carousel Continuity
Keep your aspect ratios consistent throughout a single carousel to avoid awkward cropping.
Text-Light Imagery
Let visuals speak. Too much text on images can feel like ads and reduce organic engagement.
Ready to optimize your Threads content?
Use our free AI-powered tools to perfectly size every post in seconds.