Facebook Image & Video Size Guide 2026
Optimize your Facebook posts, stories, and ads with correct dimensions. Avoid cropping and low-quality compression.
Quick Reference Cards
The most used Facebook formats for 2026
analytics Technical Specification Limits
| Category | Image / Video Detail | Max Limit |
|---|---|---|
| Max File Size (Images) | High Resolution JPG, PNG | 30 MB |
| Max File Size (Videos) | MP4, MOV Formats preferred | 10 GB |
| Max Video Duration | Standard Uploads & Live Stream Reposts | 241 Mins |
| Recommended Formats | Standard compatibility across all devices | JPG, PNG, MP4, MOV |
The Mobile Feed Aspect Ratio Guide
Understanding how your content displays on mobile screens is crucial for engagement.
Landscape
Best for link shares and professional photography.
Square (Standard)
The gold standard for mobile feed engagement.
Vertical / Portrait
Takes up more screen real estate, increasing CTR.
Facebook Design Best Practices
Avoid Text on Images
Facebook ads perform better when text occupies less than 20% of the image area.
Mobile-First Design
Keep important elements centered in cover photos to ensure they aren't cropped on mobile.
Use High-Quality PNGs
For logos or graphics with text, use PNG-24 format to prevent compression artifacts.
Video Hook Strategy
Capture attention in the first 3 seconds. Square and vertical videos take up more screen space on mobile, helping boost engagement.
Ready to resize for Facebook?
Automatically adjust your assets to meet 2026 platform standards in seconds.